Canada Dry SWOT Analysis
Here is a detailed SWOT analysis of Canada Dry covering strengths, weaknesses, opportunities and threats.
Canada Dry Strengths
- It’s cool and uplifting taste
- Canada Dry’s popularity as a mixer
- Good advertising and marketing through TVCs and ads
- Strong backing of parent company
Above are the strengths in the SWOT Analysis of Canada Dry. The strengths of Canada Dry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Canada Dry Weaknesses
- The brand has unable to establish itself as a global brand
- A large number of brands under the same name has tend to dilute the brand equity
These were the weaknesses in the Canada Dry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Canada Dry Opportunities
- The limited availability products which are successful can be launched into the new markets
- In addition to existing brands some more Local-specific brands can be launched in the new markets
- Focused advertising for increasing brand recall
Above we covered the opportunities in Canada Dry SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Canada Dry Threats
- Globally established well reputed soft drinks brands give a strong competition
- Young consumers prefer mild beer over ginger ale
- Changing global policies and customer preferences
The threats in the SWOT Analysis of Canada Dry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Canada Dry SWOT analysis.
About Canada Dry
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Canada Dry Overview | |
|---|---|
| Parent Company |
Dr. Peppers Snapple Group |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Real Ginger Real taste, something good everyday; Just north of everyday |
| USP |
Ginger ale but with the dry taste |
| Canada Dry STP | |
| Segmentation |
From children to young, adults to all who prefer drinking soft drinks |
| Target Market |
Urban middle and upper middle class individuals |
| Positioning |
Northeastern and outdoors roots |
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