Cracker Barrel Old Country Store SWOT Analysis
Here is a detailed SWOT analysis of Cracker Barrel Old Country Store covering strengths, weaknesses, opportunities and threats.
Cracker Barrel Old Country Store Strengths
- Easy attraction towards families who wish to shop and dine at the same day
- Presence of an ‘online shopping’ option
- Extensive advertising enabling creation of high brand equity
- Serving more than 600+ locations with 70000+ employees
- Providing a rich musical and fun experience for the people shopping and dining
- Separate Lunch and Dinner menus along with separate menu for kids
- CSR activities as seen in the establishment of ‘Cracker Barrel Foundation’ in the field of education, HR, cultural affairs and environment
Above are the strengths in the SWOT Analysis of Cracker Barrel Old Country Store. The strengths of Cracker Barrel Old Country Store looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cracker Barrel Old Country Store Weaknesses
- Presence limited to US and no global reach compared to global leaders
- Surrounded by controversies towards discrimination in the past leading to dilution of brand equity
- No online ordering facility available for the restaurant
These were the weaknesses in the Cracker Barrel Old Country Store SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cracker Barrel Old Country Store Opportunities
- Establishment of kids’ fun area to attract more families
- Enabling order online facility for restaurants to increase the restaurants’ brand equity
- Expansion of menu covering the northern-theme to increase market share
Above we covered the opportunities in Cracker Barrel Old Country Store SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cracker Barrel Old Country Store Threats
- Increase in online shopping through e-commerce sites
- Restaurants that provide both northern and southern theme food
- People moving away from fast food
The threats in the SWOT Analysis of Cracker Barrel Old Country Store are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cracker Barrel Old Country Store SWOT analysis.
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About Cracker Barrel Old Country Store
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cracker Barrel Old Country Store Overview | |
|---|---|
| Parent Company |
CBRL Group |
| Category |
Restaurants |
| Sector | |
| Tagline/ Slogan |
Eat,Shop,Relax |
| USP |
Provision of restaurant and store at the same location |
| Cracker Barrel Old Country Store STP | |
| Segmentation |
People going for a shopping night out and complimenting it with dinner |
| Target Market |
Middle class and upper class families |
| Positioning |
Shopping and Dining together |
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