Parle Hide & Seek SWOT Analysis
Here is a detailed SWOT analysis of Parle Hide & Seek covering strengths, weaknesses, opportunities and threats.
Parle Hide & Seek Strengths
- Low cost
- Good advertising and visibility
- Good product quality and packaging
- Three Different flavors
- Celebrity brand ambassadors
- Hide n Seek Milano, premium option and Bourbon
Above are the strengths in the SWOT Analysis of Parle Hide & Seek. The strengths of Parle Hide & Seek looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Parle Hide & Seek Weaknesses
- Limited target audience i.e. people who prefer chocolate
- No Sugar Free version
These were the weaknesses in the Parle Hide & Seek SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Parle Hide & Seek Opportunities
- Tie-up with corporate/hotel chains
- Sugar Free Version
Above we covered the opportunities in Parle Hide & Seek SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Parle Hide & Seek Threats
- Severe threat from wafer and salted snacks segment
- Similar biscuit categories
- Chocolates
The threats in the SWOT Analysis of Parle Hide & Seek are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Parle Hide & Seek SWOT analysis.
About Parle Hide & Seek
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Hide & Seek | |
| Parent Company |
Parle |
|---|---|
| Category |
Biscuits |
| Sector | |
| Tagline/ Slogan |
Tasty itna ki dil aa jaye |
| USP |
Chocolate Chip Biscuits |
| Parle Hide & Seek STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
All age groups middle and upper class people |
| Positioning |
World’s best molded chocolate chip cookies |
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