Maaza SWOT Analysis
Here is a detailed SWOT analysis of Maaza covering strengths, weaknesses, opportunities and threats.
Maaza Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Long trust and love from the target group
Above are the strengths in the SWOT Analysis of Maaza. The strengths of Maaza looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Maaza Weaknesses
- People prefer fruit juices over Maaza
These were the weaknesses in the Maaza SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Maaza Opportunities
- Leverage successful brand Coca Cola
- Advertise more
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Maaza SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Maaza Threats
- Threat from other drinks competitors
- Threat from substitutes like fruit juices
The threats in the SWOT Analysis of Maaza are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Maaza SWOT analysis.
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About Maaza
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Maaza Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Maaza lao Aam ki Pyaas bujhao |
| USP |
Mango flavored soft drink |
| Maaza STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
It is the mango lover's first choice |
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