Arokya Milk SWOT Analysis
Here is a detailed SWOT analysis of Arokya Milk covering strengths, weaknesses, opportunities and threats.
Arokya Milk Strengths
- Available in four different pack sizes, 1 litre, 500ml, 200ml and 100ml
- Great bonding with existing suppliers and customers
- Great demand for milk will ensure its sales in its region
- Good product quality and packaging
Above are the strengths in the SWOT Analysis of Arokya Milk. The strengths of Arokya Milk looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Arokya Milk Weaknesses
- Weak distribution system, not available in many parts of the country
- Less awareness of the brand and does not fall in the consideration set of most people
These were the weaknesses in the Arokya Milk SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Arokya Milk Opportunities
- The brand should come out with different variants, as people are more health conscious these days
- Can utilize its distribution system and sell tetra packs which would help in increasing brand recall and increase sales too
Above we covered the opportunities in Arokya Milk SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Arokya Milk Threats
- Brand not well known, whereas other competing brands have already made their mark
- Customers are generally brand loyal and do not change milk brands
The threats in the SWOT Analysis of Arokya Milk are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Arokya Milk SWOT analysis.
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About Arokya Milk
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Arokya Milk Overview | |
|---|---|
| Parent Company |
Hatsun Agro Products Ltd |
| Category |
Food processing |
| Sector | |
| Tagline/ Slogan |
Goodness with care, from our villages |
| USP |
Great bonding with existing suppliers and customers |
| Arokya Milk STP | |
| Segmentation |
Milk processing segment |
| Target Market |
Lower and middle income groups |
| Positioning |
Positions itself as quality milk from Pasteurized, Tasty milk that is full of Nature's Goodness |
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