Spout Chewing gum SWOT Analysis
Here is a detailed SWOT analysis of Spout Chewing gum covering strengths, weaknesses, opportunities and threats.
Spout Chewing gum Strengths
- Refreshing spearmint flavour
- Innovation in the form of liquid filled chewing gum
- Quality product at low price
- Good distribution and availability across grocery stores and supermarkets
Above are the strengths in the SWOT Analysis of Spout Chewing gum. The strengths of Spout Chewing gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Spout Chewing gum Weaknesses
- Chewing gum considered unhealthy
- Market penetration and branding marketing is low
- Distribution is not very extensive compared to leading brands
These were the weaknesses in the Spout Chewing gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Spout Chewing gum Opportunities
- Better product packaging
- Can diversify into other flavours apart form spearmint
- Sugar Free products
- Untapped rural markets
Above we covered the opportunities in Spout Chewing gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Spout Chewing gum Threats
- Competition frominternational brands
- Competition from domestic and local manufacturers
The threats in the SWOT Analysis of Spout Chewing gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Spout Chewing gum SWOT analysis.
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About Spout Chewing gum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Spout Chewing gum Overview | |
|---|---|
| Parent Company |
Lotte India corporation Ltd. |
| Category |
Confectionary |
| Sector | |
| Tagline/ Slogan |
Spout spearmint liquid filled chewing gum |
| USP |
Softest chewing gum |
| Spout Chewing gum STP | |
| Segmentation |
People looking to have mint and gum |
| Target Group |
Children and youth middle and upper middle class people |
| Positioning |
The softest chewing gum |
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