Chocopie SWOT Analysis
Here is a detailed SWOT analysis of Chocopie covering strengths, weaknesses, opportunities and threats.
Chocopie Strengths
- A very popular brand among children and parents alike
- Reasonable pricing in the market
- Good quality product
- Good distribution and availability due to parent brand
Above are the strengths in the SWOT Analysis of Chocopie. The strengths of Chocopie looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Chocopie Weaknesses
- Very less advertisement and promotion
- Imported products are eating into market share.
These were the weaknesses in the Chocopie SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Chocopie Opportunities
- Opportunities in terms of launching a sugar free variant
- More advertising and promotion
- Untapped rural markets could be explored
Above we covered the opportunities in Chocopie SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Chocopie Threats
- Threat from other branded chocolate manufacturers
- Sweets as substitutes
- Health concerns
The threats in the SWOT Analysis of Chocopie are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Chocopie SWOT analysis.
About Chocopie
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Chocopie Overview | |
|---|---|
| Parent Company |
Lotte India Corporation Ltd. |
| Category |
Snacks |
| Sector | |
| Tagline/ Slogan |
Together Forever; The love for pie |
| USP |
Innovation-Cream filled biscuits dipped in delicious Choco |
| Chocopie STP | |
| Segmentation |
People looking to have snacks and sweets |
| Target Market |
People from urban and semi-urban middle class |
| Positioning |
Cream filled biscuits dipped in delicious Choco |
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