Barista SWOT Analysis
Here is a detailed SWOT analysis of Barista covering strengths, weaknesses, opportunities and threats.
Barista Strengths
- Excellent brand name and brand visibility
- Huge young crowd as target group
- Excellent Human Resource – Ambience and décor.
- Strong brand recall and popularity amongst urban youth
- Has over 200 stores across India
- Loyalty programs to offer discounts and attract customers
Above are the strengths in the SWOT Analysis of Barista. The strengths of Barista looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Barista Weaknesses
- Perceived as Expensive brand
- Competition from other coffee outlets, restaurants and fast food joints means tough segment
These were the weaknesses in the Barista SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Barista Opportunities
- Introduce cheaper & unique versions of coffee
- Tap the smaller towns/cities
- Can diversify in tea beverage segment
Above we covered the opportunities in Barista SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Barista
Barista Threats
- Threat from existing coffee chains and fast food outlets
- Dependent on Govt commodity rates
- Overall macro environment to support high disposable income.
The threats in the SWOT Analysis of Barista are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Barista SWOT analysis.
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About Barista
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Barista Overview | |
|---|---|
| Parent Company |
Lavazza |
| Category |
Coffee joints |
| Sector | |
| Tagline/ Slogan |
Experience it |
| USP |
Finest Italian and Arabica coffees and cuisine at great value prices |
| Barista STP | |
| Segmentation |
People looking to go to have a coffee and snacks at a hangout place |
| Target Market |
Youth in the middle and higher income groups |
| Positioning |
Pioneer in Indian Café Culture |
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