Bingo Chips SWOT Analysis
Here is a detailed SWOT analysis of Bingo Chips covering strengths, weaknesses, opportunities and threats.
Bingo Chips Strengths
- Excellent branding and advertising on TVCs and print ads
- Excellent distribution and availability
- Great variety of flavors gives customers options
- Reasonable pricing ensures spontaneous purchase
- Strong backing of ITC Limited brand name
Above are the strengths in the SWOT Analysis of Bingo Chips. The strengths of Bingo Chips looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bingo Chips Weaknesses
- Health conscious people avoid High fat and cholesterol in potato wafers
- Wafers have high customer brand switching, hence difficult to understand customers
These were the weaknesses in the Bingo Chips SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bingo Chips Opportunities
- Leverage successful brand ITC
- Advertise more to attract target group
- Buy out smaller competition and tie-ups with resort, food chains
Above we covered the opportunities in Bingo Chips SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bingo Chips Threats
- Threat from local substitute snacks
- Reduced consumption by health conscious people
The threats in the SWOT Analysis of Bingo Chips are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bingo Chips SWOT analysis.
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About Bingo Chips
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Bingo Chips | |
| Parent Company |
ITC Limited |
|---|---|
| Category |
Wafers |
| Sector | |
| Tagline/ Slogan |
No confusion great combination |
| USP |
The crunchiest potato chips |
| Bingo Chips STP | |
| Segmentation |
People who want to have between meal snacks |
| Target Market |
Youth of Lower, middle income |
| Positioning |
Great chips with great flavors |
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