Complan SWOT Analysis
Here is a detailed SWOT analysis of Complan covering strengths, weaknesses, opportunities and threats.
Complan Strengths
- Big brand visibility
- Good advertising
- Excellent reach and distribution
- Long Term association with many markets like India.
Above are the strengths in the SWOT Analysis of Complan. The strengths of Complan looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Complan Weaknesses
- Food products have a limited shelf life
These were the weaknesses in the Complan SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Complan Opportunities
- Untapped rural markets
- Better product packaging and preservation
Above we covered the opportunities in Complan SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Complan
Complan Threats
- More chocolate based milk drinks in market
- Children prefer more flavors like strawberry, rose milk
The threats in the SWOT Analysis of Complan are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Complan SWOT analysis.
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About Complan
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Complan | |
| Parent Company |
Heinz |
|---|---|
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
A complete meal in a drink; Im a Complan Boy Im a Complan girl; Good food everyday |
| USP |
Chocolate beverage food drink |
| Complan STP | |
| Segmentation |
Chocolate based health drink for children |
| Target Market |
Young growing children from the middle and upper class |
| Positioning |
The COMplete PLANned Food for growing children |
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