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Snickers SWOT Analysis

Here is a detailed SWOT analysis of Snickers covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Last Updated: November 17, 2023Read time:

Snickers Strengths

  1. Popular brand name
  2. Great taste and packaging
  3. Sponsor of global football and other sports teams
  4. Perceived as Health Bar

Above are the strengths in the SWOT Analysis of Snickers. The strengths of Snickers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Snickers Weaknesses

  1. Low advertising
  2. Not easily available in Asian markets
  3. Peanut flavor not popular in many markets

These were the weaknesses in the Snickers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Snickers Opportunities

  1. Tap growing cities and retail chains
  2. Have more variety and smaller gift packages like Cadbury Dairy Milk

Above we covered the opportunities in Snickers SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Snickers Threats

  1. Other competing chocolate brands
  2. Calorie conscious people

The threats in the SWOT Analysis of Snickers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Snickers SWOT analysis.

About Snickers

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Snickers Overview
Parent Company

Mars

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Get some nuts; Hunger bajaye chaar to snickers khol yaar

USP

Chocolates with real nuts

Snickers STP
Segmentation

Sporty people looking to have high quality premium chocolate

Target Market

All age groups middle and upper class people

Positioning

Chocolate for sporty people


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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