Bulla Dairy SWOT Analysis
Here is a detailed SWOT analysis of Bulla Dairy covering strengths, weaknesses, opportunities and threats.
Bulla Dairy Strengths
- Bulla is the most award winning dairy brand in Australia.
- Manufactures and exports a range of ice cream, table cream, yogurt, sour cream, cottage cheese, and imitation cream under various brands.
- Bulla is Australia's top selling ice cream in Supermarkets
- Grand Dairy Awards and the Australian Dairy Industry Association of Australia Awards Champions.
- Unique positioning: Bulla Dairy Foods is 100% Australian family owned and has been run by the same three families for five generations.
Above are the strengths in the SWOT Analysis of Bulla Dairy. The strengths of Bulla Dairy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bulla Dairy Weaknesses
- Dependence on perishable product: Milk and milk products.
- Major presence in Australia only but Not a big player in Asia Pacific.
These were the weaknesses in the Bulla Dairy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bulla Dairy Opportunities
- Expansion and market penetration of Bulla in the ice cream segment. (Peters and Streets’, the dominant ice cream brand, market share has slipped to 30 per cent; a drop of almost 10 per cent)
- Expansion into Asia Pacific and other countries.
- Opening retail chain/ restaurants serving signature food recipe items.
Above we covered the opportunities in Bulla Dairy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bulla Dairy Threats
- Spread of cattle diseases and epidemics can harm business.
- Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.
- Inflation and increased fuel cost causes increase in costs.
The threats in the SWOT Analysis of Bulla Dairy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bulla Dairy SWOT analysis.
About Bulla Dairy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bulla Dairy Overview | |
|---|---|
| Parent Company |
Bulla Dairy Foods |
| Category |
Milk Products |
| Sector | |
| Tagline/ Slogan |
Bulla 1st Quality. Family dairy since 1910. |
| USP |
The Taste of Real Dairy! |
| Bulla Dairy STP | |
| Segmentation |
Standard |
| Target Market |
Household Consumers of Milk Products |
| Positioning |
Bulla, loved and trusted by Australians for over 100 years, making delicious real dairy products for five generations. |
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