Golden North SWOT Analysis
Here is a detailed SWOT analysis of Golden North covering strengths, weaknesses, opportunities and threats.
Golden North Strengths
- Almost 90 years of ice cream production has earned it status as an official icon of South Australia.
- Golden North operates the longest milk run in the world from the Barossa Valley to Tennant Creek, over 1200 miles (1950-60s)
- Winner of many Medals at the prestigious SA dairy awards.
- Gluten free ice creams for people with allergies.
- Eco-concerned brand with Palm free products. (Production of Palm Oil has led to the rapid destruction of natural rainforests, particularly in Indonesia and Malaysia)
- Has a portfolio of large no. of different ice creams and keeps bringing in pop-up products like Cookies and creams, Zoo babies, etc.
Above are the strengths in the SWOT Analysis of Golden North. The strengths of Golden North looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Golden North Weaknesses
- Multiple changes in ownership led to less focus on the brand strategy.
- Reach limited to just South Australia though it is quite famous and has a lot of brand equity.
These were the weaknesses in the Golden North SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Golden North Opportunities
- Great Brand goodwill in South Australia can be leveraged for taking the brand into other parts of Australia.
- Expansion into Asia Pacific and other countries.
- Product development and introduction of more variety of chocolates and related products in its Impulse Range.
Above we covered the opportunities in Golden North SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Golden North Threats
- Spread of cattle diseases and epidemics can harm business.
- Maintaining good quality and timely processes in perishable category is a challenge. Failure of distribution network or storage facilities can cause huge losses.
- Milk supply in the region is less. Milk has to be sourced from the region and all fresh cream source is dependent on South Australian dairy farmers.
The threats in the SWOT Analysis of Golden North are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Golden North SWOT analysis.
About Golden North
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Golden North | |
| Parent Company |
Golden North Ice Cream |
|---|---|
| Category |
Ice Cream and products |
| Sector | |
| Tagline/ Slogan |
Creating the best Australian Ice Cream since 1923 |
| USP |
Gluten Free; Palm Oil Free; Made with fresh milk and cream; |
| Golden North STP | |
| Segmentation |
Standard |
| Target Market |
Household Consumers and Parents with young children |
| Positioning |
Established and trusted Ice cream brand of South Australia. |
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