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Center Fresh SWOT Analysis

Here is a detailed SWOT analysis of Center Fresh covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Food & Beverages category Last Updated: March 30, 2023Read time:

Center Fresh Strengths

  1. Innovation(Liquid Filling)
  2. Promotional tactics
  3. Packaging
  4. Quality

Above are the strengths in the SWOT Analysis of Center Fresh. The strengths of Center Fresh looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Center Fresh Weaknesses

  1. Chewing gums are considered unhealthy by many people
  2. Price constraint

These were the weaknesses in the Center Fresh SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Center Fresh Opportunities

  1. Innovation within the brand(like more distinct flavors)
  2. Sugar free products

Above we covered the opportunities in Center Fresh SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Center Fresh Threats

  1. Competition from international brand
  2. Competition from domestic players

The threats in the SWOT Analysis of Center Fresh are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Center Fresh SWOT analysis.

About Center Fresh

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Centre Fresh

Parent Company

Perfetti van Melle

Category

Chocolate

Sector

Food & Beverages

Tagline/ Slogan

Rakhe Zubaan pe lagaam; A Fall of freshness

USP

Liquid filled chewing gum

Center Fresh STP
Segmentation

People looking to have mint and gum

Target Market

Children and youth middle and upper class people

Positioning

Its taste keeps your tongue busy(Zabaan pe Lagaam)

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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