Aluminum Company of America (Alcoa) SWOT Analysis
Here is a detailed SWOT analysis of Aluminum Company of America (Alcoa) covering strengths, weaknesses, opportunities and threats.
Aluminum Company of America (Alcoa) Strengths
- One of the largest producer of aluminum worldwide
- Robust vertically integrated operations
- Strong financial position
- Being a capital intensive industry, entry barriers to new entrants are high
- Over 60,000 people are employed with the organization
- It has operations in over 30 countries
Above are the strengths in the SWOT Analysis of Aluminum Company of America (Alcoa). The strengths of Aluminum Company of America (Alcoa) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Aluminum Company of America (Alcoa) Weaknesses
- Strong revenue dependence on aluminum and alumina only can be an issue
- Heavy investment requirement for expansion means restricted margins
These were the weaknesses in the Aluminum Company of America (Alcoa) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Aluminum Company of America (Alcoa) Opportunities
- Growth in emerging markets
- Global consolidation of business activities
- Product and services expansion
Above we covered the opportunities in Aluminum Company of America (Alcoa) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Aluminum Company of America (Alcoa) Threats
- Intense competition
- Supply from china
- Economic slowdown
- External changes (government, politics, taxes, etc)
- Lower cost competitors or imports
The threats in the SWOT Analysis of Aluminum Company of America (Alcoa) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aluminum Company of America (Alcoa) SWOT analysis.
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About Aluminum Company of America (Alcoa)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Aluminum Company of America (Alcoa) Overview | |
|---|---|
| Parent Company |
Alcoa Inc. |
| Category |
Aluminum, titanium, nickel |
| Sector | |
| Tagline/ Slogan |
Inventing the future since 1888 |
| USP |
Complete solution in alumina needs |
| Aluminum Company of America (Alcoa) STP | |
| Segmentation |
Primary aluminum, fabricated aluminum and alumina |
| Target Market |
Products in the aerospace, automotive, construction, commercial transportation and industrial markets |
| Positioning |
Leader in aluminum industry |
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