POSCO SWOT Analysis
Here is a detailed SWOT analysis of POSCO covering strengths, weaknesses, opportunities and threats.
POSCO Strengths
- Market leading position across the world
- Strong market presence and excellent operations globally
- Expertise in E-sales & e-procurement
- Strong business ethics and work force management
- Workforce of approx 30,000 people
- Output of over 35million tonnes of crude steel per annum
Above are the strengths in the SWOT Analysis of POSCO. The strengths of POSCO looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
POSCO Weaknesses
- Bargaining power of suppliers and buyers
- Restricted global penetration
- High dependence on Korea for its operations
These were the weaknesses in the POSCO SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
POSCO Opportunities
- Strategic partnership with competitors
- Enforcing strategic sourcing alliance
- Backward & vertical integration
Above we covered the opportunities in POSCO SWOT Analysis. The opportunities for any brand can include prospects of future growth.
POSCO Threats
- Increased competition and Substitute products
- New entrants in the market
- Government & Environment regulations
The threats in the SWOT Analysis of POSCO are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the POSCO SWOT analysis.
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About POSCO
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| POSCO Overview | |
|---|---|
| Parent Company |
POSCO |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
We move the world in silence |
| USP |
Provides materials and energy most efficiently |
| POSCO STP | |
| Segmentation |
Steel, engineering & construction, trading |
| Target Market |
Construction, automotive, transformers, ships industry |
| Positioning |
World leader in competitiveness in steel manufacturing technology |
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