Air Products and Chemicals Inc. SWOT Analysis
Here is a detailed SWOT analysis of Air Products and Chemicals Inc. covering strengths, weaknesses, opportunities and threats.
Air Products and Chemicals Inc. Strengths
- Wide customer base in diverse markets like merchant gases, tonnage gases, equipment & energy and electronics & performance materials.
- Diversified geographic presence in more than 40 countries with an employee base of more than 40,000.
- Steady growth in revenue & operating profit
- Increasing liquidity through growing demands and sustained expansion in diverse territories.
- Strengthening operational performance by driving increased productivity to the bottom line.
- Strong solvency position as compared to the risks that Air Products is exposed to.
Above are the strengths in the SWOT Analysis of Air Products and Chemicals Inc.. The strengths of Air Products and Chemicals Inc. looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Air Products and Chemicals Inc. Weaknesses
- Outstanding litigations and legal proceedings against environmental violations and labor unions have crippled the productivity and created business losses.
- Substantial debt that has been repaid to some extent continues to look bleak on the company’s balance sheets
These were the weaknesses in the Air Products and Chemicals Inc. SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Air Products and Chemicals Inc. Opportunities
- Strategic acquisitions of Xebec Adsorption Inc.’s advanced adsorption technology and DuPont’s interest in DuPont Air Products Nano Materials LLC to gain 50 % share in DuPont’s industrial gases manufacturing units have created a big opportunity for Air Products to expand their business and create a wider stronghold.
- Expansions in Europe, Russia, China, India & Japan and other emerging economies have resulted in new avenues for growth of the group.
- Contracts with Exxon Mobil in order to increase energy efficiency and reduce CO2 emissions.
- Increase in automobile sales in the US has created a strong demand by automobile companies for an increased supply of industrial gases.
- Increase in global energy consumption has also resulted in an increase in the demand for industrial gases.
- Positive outlook of the chemicals industry over the next decade is looking good for the company’s future growth.
Above we covered the opportunities in Air Products and Chemicals Inc. SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Air Products and Chemicals Inc. Threats
- Strong competition, especially from Praxair
- Risks associated with conducting business outside US, especially in the Middle East countries
- Impact of natural disasters, such as Hurricane Katrina, have created doubts on plant & worker safety
- Economic instability of the EU nations, is hampering the expansion & profitability of the company
- Rising labor costs in the US have increased labor demands and strikes
- Shortage of skilled labor is a big deterrent in the company’s growth.
The threats in the SWOT Analysis of Air Products and Chemicals Inc. are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Air Products and Chemicals Inc. SWOT analysis.
About Air Products and Chemicals Inc.
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Air Products and Chemicals Inc. Overview | |
|---|---|
| Parent Company |
Air Products and Chemicals Inc. |
| Category |
Industrial gases/Specialty chemicals |
| Sector | |
| Tagline/ Slogan |
We make the world more productive, energy efficient and sustainable |
| USP |
The one & only integrated gases & chemicals company in the world, serving a multitude of diverse industries & businesses. |
| Air Products and Chemicals Inc. STP | |
| Segmentation |
Businesses looking for consistency & quality of products, with safety and responsibility towards the customers. |
| Target Market |
Diverse businesses –adhesives, agriculture, chemicals, construction, energy, electronics, F&B, healthcare, mining, paints, minerals, personal care, pharmaceuticals, transportation, etc. |
| Positioning |
Air Products touches the lives of consumers around the globe in positive ways every day. |
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