Severstal SWOT Analysis
Here is a detailed SWOT analysis of Severstal covering strengths, weaknesses, opportunities and threats.
Severstal Strengths
- Rail access not only to its mining supplies, but also to Russian customers and Baltic Sea ports
- Raw materials self-sufficiency
- A broad product mix
- An extensive distribution network secure our competitive advantage
- Employs over 50,000 people
- Increasing financial performance
Above are the strengths in the SWOT Analysis of Severstal. The strengths of Severstal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Severstal Weaknesses
- High debt levels amid week steel markets
- Market share growth in sector less
- Limited liquidity position
These were the weaknesses in the Severstal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Severstal Opportunities
- Expansion of resource base
- Expansion in emerging countries
- Investment in infrastructure expansion
Above we covered the opportunities in Severstal SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Severstal Threats
- Stringent government regulation
- Consolidation in the Russian steel industry
- Threat from substitute
- Rapid technology changes in steel production
The threats in the SWOT Analysis of Severstal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Severstal SWOT analysis.
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About Severstal
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Severstal Overview | |
|---|---|
| Parent Company |
Severstal Russian Steel |
| Category |
Iron & Steel |
| Sector | |
| Tagline/ Slogan |
Achieve more together |
| USP |
Provides high value added flat steel products and produces 17% of total crude production in Russia |
| Severstal STP | |
| Segmentation |
Steel, rolled products, metal ware products |
| Target Market |
Automotive and white goods industries, for production of large welded pipes, ship building, construction, major works and boilers |
| Positioning |
A leading Russian steel producer |
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