Lanxess SWOT Analysis
Here is a detailed SWOT analysis of Lanxess covering strengths, weaknesses, opportunities and threats.
Lanxess Strengths
- The company operates in Europe, Middle East, and Africa (EMEA), North America, Latin America and Asia Pacific
- The company is also engaged in custom synthesis and manufacturing services for small molecules and serves the needs of customers in the pharmaceutical, agriculture and specialty chemical industries.
- Wide portfolio of products that caters to a wide customer base
- Due to location at various geographic location, risk associated with geographic concentration is eliminated
- It has speciality in rubber, plastics and other chemicals
- Nearly 17000 people are employed by the company
Above are the strengths in the SWOT Analysis of Lanxess. The strengths of Lanxess looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lanxess Weaknesses
- Lanxess shut its Belgium butyl rubber, Texas EPDM plants owing to the weak market demand
- Declining company financial position due to the economic turbulence
- Antitrust proceedings against the company may increase its legal cost
These were the weaknesses in the Lanxess SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lanxess Opportunities
- Increasing focus on 'green tire' production
- Acquisitions likely to strengthen the company's product portfolio
- EPDM plant in China likely to help the company enhance its services
Above we covered the opportunities in Lanxess SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lanxess Threats
- Huge weakening in demand forecasted for the rubber industry targeted by Lanxess
- Volatile raw material prices
- Risks associated with conducting business in foreign countries
The threats in the SWOT Analysis of Lanxess are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lanxess SWOT analysis.
About Lanxess
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lanxess Overview | |
|---|---|
| Parent Company |
Laxness |
| Category |
Diversified chemicals |
| Sector | |
| Tagline/ Slogan |
Energizing Chemistry |
| USP |
Custom made specialty chemicals |
| Lanxess STP | |
| Segmentation |
Plastics, rubber, specialty chemicals and intermediates |
| Target Market |
Functional chemicals, inorganic pigments, liquid purification technologies (LPT), leather, material protection products (MPP), Rhein Chemie, and rubber chemicals (RUC) |
| Positioning |
Leading specialty chemicals company |
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