Huntsman Corporation SWOT Analysis
Here is a detailed SWOT analysis of Huntsman Corporation covering strengths, weaknesses, opportunities and threats.
Huntsman Corporation Strengths
- Huntsman has strong global presence, it operates more than 75 manufacturing and R&D facilities in over 30 countries
- Huntsman is well prepared for REACH and its objectives of ensuring adequate protection of human health and the environment
- The company has consistently shown improving operational profit despite of the fluctuating economic condition
- It employs around 12,000 people across various business locations
- It has 5 divisions like advanced chemicals, pigments etc
Above are the strengths in the SWOT Analysis of Huntsman Corporation. The strengths of Huntsman Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Huntsman Corporation Weaknesses
- The company had a massive drop in year-over-year net profit on a flattish top line
- TiO2 industry suffers from high inventory, which has put tremendous pressure on pigment prices
- Textile effects and advance materials segments have been performing badly
These were the weaknesses in the Huntsman Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Huntsman Corporation Opportunities
- The New High-Performance Epoxy Products for Aerospace would help in extending the business towards aerospace requirements
- Sustainable textiles with waterless dyeing from Huntsman is the new technology for the sustainable development of textile industry
- Performance chemicals operates performance products manufacturing facilities in North America, Europe, Middle East, India, Asia and Australia which can be used to improve global market cap
Above we covered the opportunities in Huntsman Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Huntsman Corporation Threats
- Over dependence on Polyurethane business can affect the company in fluctuating demand cycles
- Higher dependence on JV can lead to risk at time of dissolving of JV
- Chemical industry is threatened by low supply and higher demand of the raw materials
The threats in the SWOT Analysis of Huntsman Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Huntsman Corporation SWOT analysis.
About Huntsman Corporation
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Huntsman Corporation Overview | |
|---|---|
| Parent Company |
Huntsman Container Corporation |
| Category |
Industrial Products |
| Sector | |
| Tagline/ Slogan |
Enriching lives through innovation |
| USP |
High performance brand |
| Huntsman Corporation STP | |
| Segmentation |
Polyurethanes, advanced materials, textile effects, performance products and pigments |
| Target Market |
Chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging |
| Positioning |
High performance industrial solution provider |
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