Here is a detailed SWOT analysis of Koovs covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Koovs. The strengths of Koovs looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Koovs SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Koovs SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Koovs are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Koovs SWOT analysis.
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About Koovs
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Koovs Overview | |
---|---|
Parent Company |
Marble E-retail Pvt. Ltd. |
Category |
Ecommerce |
Sector | |
Tagline/ Slogan |
An exclusive fashion e-store & styling partner |
USP |
High on fashion appeal with many international brands onboard. |
Koovs STP | |
Segmentation |
Fashion and brand conscious online shoppers |
Target Market |
Middle-High income, fashion conscious, young online shoppers |
Positioning |
One stop store for every fashion need |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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