Assa Abloy SWOT Analysis
Here is a detailed SWOT analysis of Assa Abloy covering strengths, weaknesses, opportunities and threats.
Assa Abloy Strengths
- Efficient use of resources
- Strong growth prospects
- Has strong and wide product portfolio
- Strong financial performance has profit of SEK 4.5 billion in 2010 and employee strength of 37,280.
Above are the strengths in the SWOT Analysis of Assa Abloy. The strengths of Assa Abloy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Assa Abloy Weaknesses
- Dependency on distributor
These were the weaknesses in the Assa Abloy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Assa Abloy Opportunities
- Construction spending in Europe
- Corporate restructuring
- Focus on research and development
Above we covered the opportunities in Assa Abloy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Assa Abloy Threats
- Intense competition
- Strict laws and regulations
The threats in the SWOT Analysis of Assa Abloy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Assa Abloy SWOT analysis.
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About Assa Abloy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Assa Abloy | |
| Parent Company |
Assa Abloy Group |
|---|---|
| Category |
Security |
| Sector | |
| Tagline/ Slogan |
NA |
| USP |
Largest manufacturer of high-security locks in world |
| Assa Abloy STP | |
| Segmentation |
Enterprises which needs security systems |
| Target Market |
Provides security and surveillance to any place or object |
| Positioning |
Provides unparalleled security than anyone |
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