Norton Antivirus SWOT Analysis
Here is a detailed SWOT analysis of Norton Antivirus covering strengths, weaknesses, opportunities and threats.
Norton Antivirus Strengths
- One of the most popular brands with effective customer service
- Strong set of features providing efficient security
- Continuous product improvement and development
- In 2007, Norton AntiVirus and Norton Internet Security held a 61% US retail market share
- Has different version for platforms like Microsoft Windows (Windows 7, Windows Vista, and Windows XP), Mac OS X, Linux
Above are the strengths in the SWOT Analysis of Norton Antivirus. The strengths of Norton Antivirus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Norton Antivirus Weaknesses
- Pirated versions created problems
These were the weaknesses in the Norton Antivirus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Norton Antivirus Opportunities
- Computer users unaware of anti-virus tools
- Integration with internet service providers or software companies
- Offering products for operating systems other than windows
Above we covered the opportunities in Norton Antivirus SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Norton Antivirus Threats
- Major new threats which can go undetected
- Product development in current competitors in the market
- Newly emerging competition
The threats in the SWOT Analysis of Norton Antivirus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Norton Antivirus SWOT analysis.
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About Norton Antivirus
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Norton Antivirus | |
| Parent Company |
Symantec Corporation |
|---|---|
| Category |
Anti-virus tools |
| Sector | |
| Tagline/ Slogan |
The world's most trusted antivirus solution |
| USP |
Strong Security against threats and malicious software |
| Norton Antivirus STP | |
| Segmentation |
Computer users |
| Target Market |
Computer users dealing with software, internet and other applications |
| Positioning |
Positioned as a malware prevention and removal tool as well as email spam filter |
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