WeChat SWOT Analysis
Here is a detailed SWOT analysis of WeChat covering strengths, weaknesses, opportunities and threats.
WeChat Strengths
- Wechat is completely free, it's not a trial for one year then you have to pay like whatsapp
- Wechat users can broadcast messages to groups, follow brands, share photos and videos, and connect to new users through location services
- The voice messaging feature is especially popular among Chinese speakers
- Wechat can find people nearby and allow you to message them so you can get to know new people
- Marketers like Wechat because messages passed among contacts on this platform are more likely to be viewed
- Wechat has a feature called moments which is like a timeline for you to post statuses and photos...absent in Whatsapp
- Wechat supports signing in with a user ID and a password unlike Whatsapp where you can only sign in using your phone number
- High awareness having more than 900 million active users
Above are the strengths in the SWOT Analysis of WeChat. The strengths of WeChat looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WeChat Weaknesses
- Allegations of security over privacy of data is a concern for WeChat
- Intense competition means limited market share
These were the weaknesses in the WeChat SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WeChat Opportunities
- Opportunity to expand globally to many countries
- Rapid technological development can help WeChat have a higher penetration
- Service expansion – Opportunity to expand to new services
- Increasing internet penetration and number of smartphone users
Above we covered the opportunities in WeChat SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about WeChat
WeChat Threats
- Intense competition from other social media platforms
- Changes in government regulation can restrict usage of apps & services like WeChat
- Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon
- Availability of substitute products and services can reduce its usage
The threats in the SWOT Analysis of WeChat are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WeChat SWOT analysis.
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About WeChat
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| WeChat Overview | |
|---|---|
| Parent Company |
Tencent Holdings Ltd. |
| Category |
Application |
| Sector | |
| Tagline/ Slogan |
The new way to connect |
| USP |
WeChat is one of the most popular Chinese social media platform and has an availability of the feature ‘moments’ |
| WeChat STP | |
| Segmentation |
Customers who need personalized messenger application (Relatively younger segment) |
| Target Market |
All Internet Users in China |
| Positioning |
WeChat is connecting a billion people just got more personal |
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