Blogger SWOT Analysis
Here is a detailed SWOT analysis of Blogger covering strengths, weaknesses, opportunities and threats.
Blogger Strengths
- Blogger is owned by Google, hence high customer base and reach to masses
- It is easy to use and get acquainted, hence good for beginners
- Blogger pays the user for displaying ads
- It has enabled mobile blogging which helps users use their smartphones to write
- Blogger is currently available in over 40 languages
- It is a free to use service which can also be used for commercial purposed by its users
Above are the strengths in the SWOT Analysis of Blogger. The strengths of Blogger looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blogger Weaknesses
- Govt policies have restricted access to the service in countries like Pakistan, China, Iran
- High competition means limited market share growth for Blogger
These were the weaknesses in the Blogger SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blogger Opportunities
- Expand capabilities and features, allowing users to create better blogs
- Acquiring partnerships with other websites for integration can help boost business for Blogger
- Attracting professionals by offering a professional version
Above we covered the opportunities in Blogger SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blogger Threats
- Security issues and data leaks can affect the business of Blogger
- Improved functionalities by competitive blogging platforms
- Newly emerging competitive blogging platforms
The threats in the SWOT Analysis of Blogger are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Blogger SWOT analysis.
Read Similar SWOT analysis
About Blogger
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Blogger Overview | |
|---|---|
| Parent Company |
Google Inc |
| Category |
Website-Blogging platform |
| Sector | |
| Tagline/ Slogan |
Create your free blog |
| USP |
Blogger is a simple to use and manage especially for beginner bloggers |
| Blogger STP | |
| Segmentation |
Internet users looking to post and share content |
| Target Market |
Internet users interested into blogging or content management/ development |
| Positioning |
Blogger is positioned as a free weblog publishing tool for sharing text, photos and videos |
Browse marketing analysis of more brands and companies similar to Blogger. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
