Applied Materials SWOT Analysis
Here is a detailed SWOT analysis of Applied Materials covering strengths, weaknesses, opportunities and threats.
Applied Materials Strengths
- Strong focus on Research and development capabilities
- Wide geographic mix
- Diversified Product folio
- Company has employee base of 15,410 people
Above are the strengths in the SWOT Analysis of Applied Materials. The strengths of Applied Materials looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Applied Materials Weaknesses
- Low profit margin
- Weak revenue growth of industrial segment
These were the weaknesses in the Applied Materials SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Applied Materials Opportunities
- Strong presence in Asian market
- Strategic Acquisitions
Above we covered the opportunities in Applied Materials SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Applied Materials Threats
- Fluctuating Semi-conductor market
- Exchange rate fluctuations
- Economic slowdown
The threats in the SWOT Analysis of Applied Materials are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Applied Materials SWOT analysis.
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About Applied Materials
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Applied Materials Overview | |
|---|---|
| Parent Company |
Applied Materials, Inc. |
| Category |
Semiconductors |
| Sector | |
| Tagline/ Slogan |
Think it, Apply it |
| USP |
One of the best company in providing Nano manufacturing solutions |
| Applied Materials STP | |
| Segmentation |
Enterprises requiring semiconductors, TFT LCD, Display etc. |
| Target Market |
Large enterprises |
| Positioning |
Global leader in providing innovative equipment. |
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