Angry Birds SWOT Analysis
Here is a detailed SWOT analysis of Angry Birds covering strengths, weaknesses, opportunities and threats.
Angry Birds Strengths
- High awareness & top of the mind game
- High revenue and Huge customer base with over 2 billion downloads
- Many variants are available at affordable price
- Excellent customer service and public relations
- They have a policy that they will answer all fan mail regarding suggestions or problems with one of their apps
- Strong in social media marketing, and also has toys, merchandise, theme-parks on the brand
- Excellent brand image and good branding strategy
- Simple, easy to understand and addictive games, allowing a wide range of people to enjoy it
- Involved in promotional activities like pairing with Rio for a super bowl ad
Above are the strengths in the SWOT Analysis of Angry Birds. The strengths of Angry Birds looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Angry Birds Weaknesses
- It's difficult to maintain the game new & fresh and keep people coming back
- People get addicted to games for a short span hence limited brand loyalty
These were the weaknesses in the Angry Birds SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Angry Birds Opportunities
- Increasing internet penetration & smart phone users
- Can do brand extension & introduce new angry birds based games
- Add more characters and keep the game fresh
- Rovio has also an option of create a movie series based on the angry birds theme
- Huge potential for in-app advertising
Above we covered the opportunities in Angry Birds SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Angry Birds
Angry Birds Threats
- Product Substitution and entry of many new products
- Product life cycle time is less and It's easy to copy an app with rapid technology change
- Information leaks- competitors are able to access your launch dates for product and create counter strategies like releasing a new product
- The mobile app industry is very fragile
- Copyright Infringement- unauthorized selling of angry birds merchandise is being sold in stores around the world
The threats in the SWOT Analysis of Angry Birds are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Angry Birds SWOT analysis.
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About Angry Birds
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Angry Birds Overview | |
|---|---|
| Parent Company |
Rovio Entertainment. |
| Category |
Mobile Application - Games |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Being fun, it has a sense of escapism, bringing out the child in us |
| Angry Birds STP | |
| Segmentation |
People who play games |
| Target Market |
All smartphone users who play games |
| Positioning |
A story of psychology sociology and addiction |
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