Kingston SWOT Analysis
Here is a detailed SWOT analysis of Kingston covering strengths, weaknesses, opportunities and threats.
Kingston Strengths
- Its superior quality as Kingston qualifies all components and tests all modules in all stages of production
- Brand recall of the brand is high owing to good advertising and branding
- Its leadership position in the world in memory devices
- Own manufacturing division, which is number one in manufacturingmemory devices
Above are the strengths in the SWOT Analysis of Kingston. The strengths of Kingston looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kingston Weaknesses
- Low profit margins compared to industry leaders
- Higher research and development costs and capital expenditures than competition due to vertical integration
These were the weaknesses in the Kingston SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kingston Opportunities
- Increasing demand for larger and more efficient data access and storage devices
- Rapidly expanding demand for miniaturization of memory andincreasing speed
Above we covered the opportunities in Kingston SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kingston Threats
- Price war among competitors to attract new customers
- Products becoming obsolete with innovation
- Piracy and fake products
The threats in the SWOT Analysis of Kingston are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kingston SWOT analysis.
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About Kingston
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kingston Overview | |
|---|---|
| Parent Company |
Kingston Technology Company |
| Category |
Computer Storage Devices |
| Sector | |
| Tagline/ Slogan |
Committed to Memory |
| USP |
Trustworthiness |
| Kingston STP | |
| Segmentation |
Memory, Solid Devices, USB’s, Flash Card |
| Target Market |
IT suppliers, Computers Manufactures, Electronic Device Manufactures, Personal Users |
| Positioning |
It positions itself as a brand which has reliability, quality, and reasonable pricing that competitors can rarely match |
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