Moser Baer SWOT Analysis
Here is a detailed SWOT analysis of Moser Baer covering strengths, weaknesses, opportunities and threats.
Moser Baer Strengths
- Hard disk drives are the most common media for storing electronic information
- One of the Largest market share in the worldwide disk drive market
- Popular brand presence and distribution
- Designs, manufactures, and markets a broad product line
- Multiple distribution channels
- Only independent disk drive manufacturer to be fully vertically integrated
- Products for both high-end and low-end markets
Above are the strengths in the SWOT Analysis of Moser Baer. The strengths of Moser Baer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Moser Baer Weaknesses
- Core disk drive operations are not receiving full value in stock market
- Higher research and development costs and capital expenditures than competition due to vertical integration
These were the weaknesses in the Moser Baer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Moser Baer Opportunities
- Increasing demand for larger and more efficient data access and storage devices
- Rapidly expanding demand for desktop disk drives due to consumer electronics appliances requiring storage of large amounts of data
Above we covered the opportunities in Moser Baer SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Moser Baer Threats
- Emerging Technologies
- Anti dumping and anti subsidy inquiry
- Sharp fall in product price
- Piracy in the industry
The threats in the SWOT Analysis of Moser Baer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Moser Baer SWOT analysis.
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About Moser Baer
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Moser Baer Overview | |
|---|---|
| Parent Company |
Moser Baer India Ltd. |
| Category |
Computer Storage Devices |
| Sector | |
| Tagline/ Slogan |
Rewriting the future |
| USP |
Moser Baer offers the best-in-class products with a warranty of 100% replacement in the optical media segment |
| Moser Baer STP | |
| Segmentation |
Optical Media, USB business and entertainment segments |
| Target Market |
Film production houses, Electronic Companies, educated people |
| Positioning |
Right pricing for a product |
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