EMI Group SWOT Analysis
Here is a detailed SWOT analysis of EMI Group covering strengths, weaknesses, opportunities and threats.
EMI Group Strengths
- Strong global presence with a market in over 50 countries
- World’s largest independent music company with a good market share
- Its financial performance has shown a strong growth in the past few years
- It has a world class artist roster that has been helping it increase its sales on a regular basis
Above are the strengths in the SWOT Analysis of EMI Group. The strengths of EMI Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EMI Group Weaknesses
- It has a very weak presence in the US market where there is a potential to grow
- It has been slowly losing market share to other major global players even in the UK
- It has shown very reduced performance in the past few years
These were the weaknesses in the EMI Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EMI Group Opportunities
- Expansion into different countries would help them maintain their market share
- Exploit the digital market space by selling songs online
- Joint ventures have helped EMI in the past and the company should explore such opportunities to enter new markets
- The company can organize special searches to hunt for potential talent that it can collaborate with
Above we covered the opportunities in EMI Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
EMI Group Threats
- Limited growth of music industry with the onslaught of piracy in digital content
- High competition in the industry
- Poaching of good artists by the bigger players in the market
- Peer sharing sites like Napster which allow for easy download of songs without the company getting any revenue from the sale
The threats in the SWOT Analysis of EMI Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the EMI Group SWOT analysis.
About EMI Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| EMI Group Overview | |
|---|---|
| Parent Company |
EMI Group – Owned by Sony |
| Category |
Music Publishing and Recorded Music |
| Sector | |
| Tagline/ Slogan |
Where Songs Live |
| USP |
Has over 100 recording labels featuring some of the greatest rock and pop artists |
| EMI Group STP | |
| Segmentation |
Music CDs and recordings |
| Target Market |
Youth and college going population that are highly influenced by music |
| Positioning |
Associated with some of the best artists and compositions in the industry. |
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