Grupo Elektra SWOT Analysis
Here is a detailed SWOT analysis of Grupo Elektra covering strengths, weaknesses, opportunities and threats.
Grupo Elektra Strengths
- Strategic alliance with big suppliers
- Operates more than 2000 sales points in Mexico and Central America
- In store credit facility for consumers
- Credibility among its customers
- Ease of financial services for the customers
Above are the strengths in the SWOT Analysis of Grupo Elektra. The strengths of Grupo Elektra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Grupo Elektra Weaknesses
- Most of the business concentrated in Latin America
- Resource management not matching sector leaders
These were the weaknesses in the Grupo Elektra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Grupo Elektra Opportunities
- Entry into other parts of world
- Huge potential in delivering financial products
- Diversifying the product line in retail business
- Strategic alliances with the government and institutions
Above we covered the opportunities in Grupo Elektra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Grupo Elektra Threats
- Global economic slowdown
- E-commerce penetration from competitors
- Increasing competition globally
The threats in the SWOT Analysis of Grupo Elektra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Grupo Elektra SWOT analysis.
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About Grupo Elektra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Grupo Elektra Overview | |
|---|---|
| Parent Company |
Grupo Salinas |
| Category |
Computer & Electronics Retail |
| Sector | |
| Tagline/ Slogan |
Revalue your world; Small payments to pay little |
| USP |
Provide consumer credit at reasonable pricing |
| Grupo Elektra STP | |
| Segmentation |
People of Mexico and Central America |
| Target Market |
People purchasing electronics and specialty items and Financial Services |
| Positioning |
Providing access to affordable goods and financial services to the middle class through the largest network of specialty branded stores and banking branches |
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