Foodland Supermarket SWOT Analysis
Here is a detailed SWOT analysis of Foodland Supermarket covering strengths, weaknesses, opportunities and threats.
Foodland Supermarket Strengths
- Foodland prices are competitive and we have a new catalogue out every week that is filled with hundreds of great specials from all departments’. Extensive range of products under the Foodland Brand.
- Foodland retailers have been supporting South Aussie sporting and community clubs, charities and schools for 50 years. Our retailers donate to over 200 sporting clubs, 100 schools and kindergartens and over 250 other charities and community groups every year.
- Strong footprint, the Foodland store chain consists of approx 70 conventional supermarkets in the US
- Foodland consistently offer amazingly fresh produce as well as having a great variety of choice.
- The FoodLand Supermarket concept is unique in that the square footage of each store varies and is based on the size of the community each store serves. Internally within the chain, stores are classified as "A" (smaller/medium volume) and "AA" (larger/high volume)
- Free parking is huge pulling point for customers, especially on the weekend when customer traffic is high.
- Good online delivery/pick up system in place which shows the streamlined process being followed.
Above are the strengths in the SWOT Analysis of Foodland Supermarket. The strengths of Foodland Supermarket looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Foodland Supermarket Weaknesses
- Brand has restrictive geographic presence and no international presence
- Loss of inventory is frequent problem the management is facing.
These were the weaknesses in the Foodland Supermarket SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Foodland Supermarket Opportunities
- Launching café outlets in other Foodland stores too
- Expanding International business franchise partners
- More services and offerings for customers and focus on advertising to build image further
Above we covered the opportunities in Foodland Supermarket SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Foodland Supermarket Threats
- Too many brand outlets in the same place
- More marketing by competitors is a threat
- Increasing costs of operations and infrastructure is an issue
The threats in the SWOT Analysis of Foodland Supermarket are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Foodland Supermarket SWOT analysis.
About Foodland Supermarket
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Foodland Supermarket | |
| Parent Company |
Foodland Supermarkets |
|---|---|
| Category |
Food |
| Sector | |
| Tagline/ Slogan |
The mighty south Aussies |
| USP |
Shop with us, support your community |
| Foodland Supermarket STP | |
| Segmentation |
Retail and grocery stores |
| Target Market |
South Australian |
| Positioning |
Support your community |
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