Beecroft’s toys SWOT Analysis
Here is a detailed SWOT analysis of Beecroft’s toys covering strengths, weaknesses, opportunities and threats.
Beecroft’s toys Strengths
- Wide range of Toys and games
- Long standing reputation company founded in 1848
- Differentiated Toys compared to other stores
- Improved company website which serves as an online shopping centre. Mail order service also efficient
- Strong presence in the online segment in toys in UK
Above are the strengths in the SWOT Analysis of Beecroft’s toys. The strengths of Beecroft’s toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Beecroft’s toys Weaknesses
- Lacks competitive advantage against big retailers
- Amount of sales depends on seasonal sales
- Higher prices compared to some competitors
These were the weaknesses in the Beecroft’s toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Beecroft’s toys Opportunities
- Company website can be further improved by making it more informative and user friendly
- Marketing of products in current and new markets
- Product assortment exploration
Above we covered the opportunities in Beecroft’s toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Beecroft’s toys Threats
- As the start up cost is less many online vendors, sellers of toys coming up creating more competitive market
- Big online retailers like Amazon increasing their market at a faster rate.
- Low prices offered by the competitors
The threats in the SWOT Analysis of Beecroft’s toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Beecroft’s toys SWOT analysis.
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About Beecroft’s toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Beecroft’s toys Overview | |
|---|---|
| Parent Company |
Beecroft’s toys Ltd |
| Category |
Toys |
| Sector | |
| Tagline/ Slogan |
Fun for Generations |
| USP |
Diffentiated Toys Products for all age groups |
| Beecroft’s toys STP | |
| Segmentation |
People who wants special different toys for their children |
| Target Market |
Above middle class families having children in the age group 1-13 years |
| Positioning |
Toys which last long and are for children of all age groups |
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