MAC Cosmetics SWOT Analysis
Here is a detailed SWOT analysis of MAC Cosmetics covering strengths, weaknesses, opportunities and threats.
MAC Cosmetics Strengths
- Founded in 1985 in Toronto Canada
- Available over 200 locations in 15 countries with 2500 employees
- Company owned and operated stores
- Socially responsible image
- High quality of products
- Word of mouth endorsements by Makeup Artists
Above are the strengths in the SWOT Analysis of MAC Cosmetics. The strengths of MAC Cosmetics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MAC Cosmetics Weaknesses
- Limited brand awareness as compared to other global players
- Controversy about product launch created a problem
These were the weaknesses in the MAC Cosmetics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MAC Cosmetics Opportunities
- Informational website
- Selling through retailer website
- Taking advantage of selling online
- Increase brand reach and presence globally
Above we covered the opportunities in MAC Cosmetics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about MAC Cosmetics
MAC Cosmetics Threats
- Competition already online
- Retailers sell other product line
The threats in the SWOT Analysis of MAC Cosmetics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MAC Cosmetics SWOT analysis.
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About MAC Cosmetics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MAC Cosmetics Overview | |
|---|---|
| Parent Company |
Estee Lauder Companies |
| Category |
Cosmetics |
| Sector | |
| Tagline/ Slogan |
All Races, All Sexes, All Ages |
| USP |
Wide variety of cosmetics and product ranges |
| MAC Cosmetics STP | |
| Segmentation |
Young women |
| Target Market |
Professional Makeup Artists including models and Actors, Retail consumers- younger women |
| Positioning |
Focusing on developing professional quality products |
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