Decathlon SWOT Analysis
Here is a detailed SWOT analysis of Decathlon covering strengths, weaknesses, opportunities and threats.
Decathlon Strengths
- Stores located throughout the world with 800 stores all over
- Group is largest sporting goods reseller in domestic market
- Large variety of sports goods in affordable pricing for all classes of consumers
- Own private label brands to get high brand recall
- Strong and innovative marketing since years have created a strong brand retention in the minds of customers
Above are the strengths in the SWOT Analysis of Decathlon. The strengths of Decathlon looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Decathlon Weaknesses
- Limited global presence as compared to leading global companies
- E- retailing is gaining importance but still company has limited presence on the same
These were the weaknesses in the Decathlon SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Decathlon Opportunities
- Brand building by tie-up with emerging clubs/teams/players
- Company has opportunity to innovate on technology front to design new products
- Creating high brand awareness by exploring advertising media tactically
Above we covered the opportunities in Decathlon SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Decathlon
Decathlon Threats
- High inflation doesn't give opportunity of cost advantage in competitive environment
- High competition from global and domestic players
- Threats from other brands who provide goods at lower price
The threats in the SWOT Analysis of Decathlon are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Decathlon SWOT analysis.
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About Decathlon
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Decathlon Overview | |
|---|---|
| Parent Company |
Decathlon |
| Category |
Sporting goods retail |
| Sector | |
| Tagline/ Slogan |
Sports for all! All for sports; Better gear better off |
| USP |
Everything in sports in affordable price |
| Decathlon STP | |
| Segmentation |
Style and quality |
| Target Market |
Middle class and upper middle class |
| Positioning |
Quality sports good in affordable |
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