Waitrose SWOT Analysis
Here is a detailed SWOT analysis of Waitrose covering strengths, weaknesses, opportunities and threats.
Waitrose Strengths
- Waitrose has a royal warrant to supply groceries to Queen Elizabeth and Prince Charles
- It has a substantial share of the market with over 300+ stores in UK
- Waitrose's advertising efforts are popular among the people in the country
- Recent marketing has attempted to portray it as more ethical than its competitors
- Waitrose is building up a brand identity worldwide by sponsoring English Cricket Team
- Success of myWaitrose loyalty card, as a disruptive innovation
- Close to 50,000 people employed with Waitrose company
- Recipient for several awards and recognition
Above are the strengths in the SWOT Analysis of Waitrose. The strengths of Waitrose looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Waitrose Weaknesses
- Intense competition means price wars, hence lesser margins for Waitrose
- Social media backlash regarding an article published in the magazine Waitrose Kitchen
These were the weaknesses in the Waitrose SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Waitrose Opportunities
- Success of its white based packaging of essential goods
- Waitrose can take forward there “community matters” campaign to generate good word of mouth publicity
- To gain more market share in coming times across various geograohies
- Building upon rich image heritage and expanding in more favorable markets
Above we covered the opportunities in Waitrose SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Waitrose Threats
- Lagging behind the competition locally and globally
- Increasing competition from ecommerce websites can affect the business
- Poor economic situation in UK can hurt Waitrose's business
The threats in the SWOT Analysis of Waitrose are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Waitrose SWOT analysis.
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About Waitrose
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Waitrose Overview | |
|---|---|
| Parent Company |
John Lewis Partnership |
| Category |
Supermarket |
| Sector | |
| Tagline/ Slogan |
Quality you'd expect at prices you wouldn't |
| USP |
Waitrose is a retailer that is not characterized only by its quality, but its range |
| Waitrose STP | |
| Segmentation |
Households and Hospitality industry |
| Target Market |
People from all age groups wanting to buy groceries |
| Positioning |
Waitrose is Britain's largest employee-owned retailer |
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