Here is a detailed SWOT analysis of Travis Perkins covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Travis Perkins. The strengths of Travis Perkins looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Travis Perkins SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Travis Perkins SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Travis Perkins are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Travis Perkins SWOT analysis.
About Travis Perkins
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Travis Perkins Overview | |
---|---|
Parent Company |
Travis & Arnold & Sandell Perkins |
Category |
Business to business, Retail |
Sector | |
Tagline/ Slogan |
Your local Timber & Builders Merchant |
USP |
Forerunners in the building and construction market |
Travis Perkins STP | |
Segmentation |
Building and home improvement materials, tool hire |
Target Market |
Small, Medium & Large Enterprises, Contractors, Construction professionals |
Positioning |
Positioned as one of the leading suppliers of building materials and related products to construction industry |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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