The Cooperative SWOT Analysis
Here is a detailed SWOT analysis of The Cooperative covering strengths, weaknesses, opportunities and threats.
The Cooperative Strengths
- About 100,000 employees serving in close to 5000 stores benefitting over 8 million members
- It sold some of the businesses and made a profit
- It is the largest funeral director with over 800 funeral homes
- Established Cooperative young member’s board, to provide insight into views, issues and aspirations of young people aged from 16-25 years
- Has a diverse portfolio ranging from food retail to banking
- CSR initiatives include providing grants to local groups and voluntary organizations-more than 2000 in total, over 400 cooperatives received support etc.
- Over 70,000 employees in the organization
Above are the strengths in the SWOT Analysis of The Cooperative. The strengths of The Cooperative looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Cooperative Weaknesses
- Increase in corporate costs has eroded profits away
- No major presence outside the UK
These were the weaknesses in the The Cooperative SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Cooperative Opportunities
- True North strategy, to be consumer-focused and provide them with real value, will help stabilize the food sector
- Emerging markets like India, South-east Asia, South Africa etc.
Above we covered the opportunities in The Cooperative SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Cooperative Threats
- Moody’s downgraded the bank credit rating
- Group lost lot of money and had significant debt
- Food industry impacted from contaminated meat products issue
The threats in the SWOT Analysis of The Cooperative are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Cooperative SWOT analysis.
About The Cooperative
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| The Cooperative Overview | |
|---|---|
| Parent Company |
The Cooperative group |
| Category |
Consumer cooperative |
| Sector | |
| Tagline/ Slogan |
Here for you, for life |
| USP |
Largest cooperative in the UK |
| The Cooperative STP | |
| Segmentation |
Middle income group |
| Target Market |
Individuals from the middle class |
| Positioning |
Good quality products at inexpensive rate |
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