Here is a detailed SWOT analysis of See Tickets covering strengths, weaknesses, opportunities and threats.
See Tickets |
|
Parent Company |
Vivendi SA |
Category |
Live Entertainment |
Sector |
Retail |
USP |
Providing tickets for wide range of events |
STP |
|
Segment |
Based on income and lifestyle |
Target Group |
People who are outgoing, enthusiastic and high income holders |
Positioning |
Passionate about events and hence getting the customers to the one they want to “see” |
SWOT Analysis |
|
Strengths |
1. SEE Ticketing is one of the largest ticket companies in Europe which gives the muscle of a big organisation, whilst holding all the values of a small one 5. Distribution of tickets for wide range of events, theatres, festivals, comedy shows, clubs etc 6. See Tickets work with a huge range of companies, affiliates and clients 7. E-ticketing facility available for all kinds of events 8. Great customer service is considered as vital part of the company’s business which help them in enhancing their brand loyalty 9. Good online media presence and digital advertising |
Weaknesses |
1. Revenue generation only from booking fees and thus obtains low margins |
Opportunities |
1. Expanding its services globally to untapped markets where there is less competition and have first comer advantage |
Threats |
1. Growing internet usage and customers preferring staying back home and watching the events |
Competition |
|
Competitors |
1. 4. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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