Savers SWOT Analysis
Here is a detailed SWOT analysis of Savers covering strengths, weaknesses, opportunities and threats.
Savers Strengths
- Over 230 stores across England, Scotland and Wales
- Mega-Discount format along with simple store design
- Strong logistics and low operating cost
- Acquisition by AS Watson in 2000, aiding fast expansion
- Well-Trained employees focus on retailing high quality products
- Commitment to all aspects of store operations: focus on tidiness, cleanliness and consistency
Above are the strengths in the SWOT Analysis of Savers. The strengths of Savers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Savers Weaknesses
- Operating in a mature market, i.e., Health & Beauty sector in the UK
- The parent company diverted its resources to Superdrug, causing a decline in sales
- Performance affected by the stiff competition from fixed price variety stores
These were the weaknesses in the Savers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Savers Opportunities
- Potential of expansion in emerging economies
- Fragrances and perfumes is expected to experience a strong growth rate as British consumers are still behind their European counterparts in terms of perfume consumption
Above we covered the opportunities in Savers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Savers Threats
- Rapidly expanding fixed price variety store
- Competition from non-specialist retailers, particularly large grocery retailers
The threats in the SWOT Analysis of Savers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Savers SWOT analysis.
Read Similar SWOT analysis
About Savers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Savers Overview | |
|---|---|
| Parent Company |
Hutchison Whampoa |
| Category |
Health & Beauty |
| Sector | |
| Tagline/ Slogan |
Where The Smart Shopper Shops |
| USP |
Fast moving health and beauty products, high quality brand names |
| Savers STP | |
| Segmentation |
Frequent buyers of health and beauty products |
| Target Market |
Price conscious buyers |
| Positioning |
Most competitively priced health and beauty products and household goods retailer on the high streets |
Browse marketing analysis of more brands and companies similar to Savers. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
