Shaw Industries SWOT Analysis
Here is a detailed SWOT analysis of Shaw Industries covering strengths, weaknesses, opportunities and threats.
Shaw Industries Strengths
- Constantly ranked No. 1 flooring company by all leading flooring publications.
- Constant innovations like LifeGuard waterproof carpets, R2X Stain Resistance etc. ensure that the products always stay relevant with the changing consumer preferences.
- Maintaining good relationship with dealers.
- Partnership with St. Jude to help to treat child cancer.
- High expertise in the area, the company having been founded in 1946.
- Offers all kind of flooring options including area rugs and tiles and stone floors.
- High customer service from helping the customers from choosing the right kind of flooring option, color to installation.
- Involved in post- consumer carpet collection and recycling.
Above are the strengths in the SWOT Analysis of Shaw Industries. The strengths of Shaw Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Shaw Industries Weaknesses
- Due to so much competition, the product loses differentiation in the flooring segment.
- The maintenance of logistics and distribution is quite expensive.
- High cost of procurement of raw materials.
These were the weaknesses in the Shaw Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Shaw Industries Opportunities
- Launch of new products in Asian and African markets where carpeted flooring options are no required due to hot weather
- Constant growth opportunities through mergers and acquisitions, thus delivering constant value to the consumers.
- Helping control pollution by its constant innovations like EcoWorx backing system
- Association with builders and home improvement retailers for satisfying their flooring needs.
Above we covered the opportunities in Shaw Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Shaw Industries Threats
- Expenditure on this segment also dependent on how well the economy is doing.
- Specialty flooring companies like Mohawk and Tile Shop are growing rapidly by doing well in small segments of flooring business.
- Constant innovation required to differentiate its products from the competitors.
The threats in the SWOT Analysis of Shaw Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Shaw Industries SWOT analysis.
About Shaw Industries
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Shaw Industries Overview | |
|---|---|
| Parent Company |
Berkshire Hathaway, Inc. |
| Category |
Flooring |
| Sector | |
| Tagline/ Slogan |
Awesome happens on Shaw floors. |
| USP |
World’s largest carpet manufacturer. |
| Shaw Industries STP | |
| Segmentation |
Based on the different kinds of flooring required. |
| Target Market |
Seekers of flooring solutions for commercial and household purposes. |
| Positioning | Largest carpet with wide range of flooring options (carpet,hardwood etc) |
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