Here is a detailed SWOT analysis of Nakshatra covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Nakshatra. The strengths of Nakshatra looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Nakshatra SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Nakshatra SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Nakshatra are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nakshatra SWOT analysis.
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About Nakshatra
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Nakshatra Overview | |
---|---|
Parent Company |
Gitanjali |
Category |
Diamonds and jeweler |
Sector | |
Tagline/ Slogan |
Divine luck; Glow Divine |
USP |
Beautiful, elegant and timeless |
Nakshatra STP | |
Segmentation |
Patronized by all woman who adore the diamond who buys diamond for prestige, for a status symbol and to gain satisfaction |
Target Market |
Upper middle and upper class from the urban areas |
Positioning |
Depicts the culture and tradition of India |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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