Argos SWOT Analysis
Here is a detailed SWOT analysis of Argos covering strengths, weaknesses, opportunities and threats.
Argos Strengths
- Largest general-goods retailer in the UK with over 800 stores
- Offers online services for shopping
- Owns famous brands including Elizabeth Duke (jewelry and watches), Alba, Bush, Chad Valley, etc
- Huge working force with more than 51,000 employees
- Argos reaches out to 130 million customers and 18 million UK households
Above are the strengths in the SWOT Analysis of Argos. The strengths of Argos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Argos Weaknesses
- A few controversies like working on Sunday, pricing in Ireland have slightly affected the brand name
- Extremely tough competitive market segment means limited market share
- Lesser presence globally as compared to some other retain chains
These were the weaknesses in the Argos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Argos Opportunities
- Around 25% of sales are coming from online selling. Hence it can dwell further into this segment.
- Reaching out markets in the growing economies
Above we covered the opportunities in Argos SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Argos
Argos Threats
- International expansion of other brand would increase competition
- Price war with other retail chains brands
- Change of Govt policies and regulations in the retail industry
The threats in the SWOT Analysis of Argos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Argos SWOT analysis.
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About Argos
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Argos Overview | |
|---|---|
| Parent Company |
Home Retail Group plc |
| Category |
Retail Industry |
| Sector | |
| Tagline/ Slogan |
Find it, Get it, Argos It; It's So Easy; Don't shop for it, Argos it; Helping you Live for Less |
| USP |
To make it as easy as possible for customers to buy from the business |
| Argos STP | |
| Segmentation |
Online and offline buyers |
| Target Market |
Households |
| Positioning |
For the ones who look for purchasing Items multi channel - in-store, can be ordered online or over the telephone |
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