Reid and Taylor SWOT Analysis
Here is a detailed SWOT analysis of Reid and Taylor covering strengths, weaknesses, opportunities and threats.
Reid and Taylor Strengths
- A premium segment brand dedicated to the elite class
- Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore
- Premium fashion and international fashion also available as a product portfolio with the brand.
- Film celebrities as a brand ambassador makes the brand very popular
- Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label
- A history of over 170 years makes the brand very strong
- Brand building through effective marketing and advertising
Above are the strengths in the SWOT Analysis of Reid and Taylor. The strengths of Reid and Taylor looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Reid and Taylor Weaknesses
- Women clothing is not available with the brand, which can be a huge segment
- Global availability is restricted as compared to leading international players
These were the weaknesses in the Reid and Taylor SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Reid and Taylor Opportunities
- Consistent growth over years
- Large and growing market
- Global expansion would give more opportunities for brand to grow
Above we covered the opportunities in Reid and Taylor SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Reid and Taylor Threats
- Other brands offer more styles and cuts
- Similar products available in other brands thus switching cost is less.
- Local market also poses risk
The threats in the SWOT Analysis of Reid and Taylor are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Reid and Taylor SWOT analysis.
About Reid and Taylor
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Reid and Taylor Overview | |
|---|---|
| Parent company |
S Kumars Nationwide Limited |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Bond with the best; Heritage in the making |
| USP |
One of the finest and top of the mind suiting brand |
| Reid and Taylor STP | |
| Segmentation |
Elite segment men belonging to SEC A class |
| Target group |
Premium segment |
| Positioning |
Styling the world's elite for over 170 years |
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