Christian Lacroix SWOT Analysis
Here is a detailed SWOT analysis of Christian Lacroix covering strengths, weaknesses, opportunities and threats.
Christian Lacroix Strengths
- Niche premium segment clothing catering to people who have lived fashion
- The brand epitomizes the eighties through the designer's use of sumptuous fabrics (velvet, satin, taffeta) and overlapping patterns (patchwork, stripes).
- Brand has establish itself with associations with leading global celebrities
- The brand has diversified into product lines like Fragrances, Home, Handbags, and Shoes
- Around the world, Lacroix has 1,000 total points of sale.
Above are the strengths in the SWOT Analysis of Christian Lacroix. The strengths of Christian Lacroix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Christian Lacroix Weaknesses
- Sometimes perceived as an extremely expensive product
- Competition from existing brands means more brand switching
- The brand has not been able to generate profits
These were the weaknesses in the Christian Lacroix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Christian Lacroix Opportunities
- Partnered with Avon cosmetics to introduce a new fragrance exclusive to Avon
- Global markets in Europe and China and other emerging economies
- Penetration of e-commerce i.e.sales made online is growing
- Tie-ups with fashion houses and retail chains
Above we covered the opportunities in Christian Lacroix SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Christian Lacroix Threats
- Economic fluctuations affect apparel retail business
- Competition and changing fashion trends is a major challenge
- Increasing awareness and penetration of competitive brands
The threats in the SWOT Analysis of Christian Lacroix are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Christian Lacroix SWOT analysis.
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About Christian Lacroix
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Christian Lacroix Overview | |
|---|---|
| Parent company |
Falic Fashion Group |
| Category |
Apparel and accessories |
| Sector | |
| Tagline/ slogan |
Undefined |
| Usp |
Glamorous, expensive-looking, and unapologetically dramatic clothes |
| Christian Lacroix STP | |
| Segmentation |
Women with a taste for panache and designer label belonging to premium class |
| Target group |
Women from the urban upper class |
| Positioning |
Couture clothing line with French detailing |
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