Here is a detailed SWOT analysis of Aeropostale covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Aeropostale. The strengths of Aeropostale looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Aeropostale SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Aeropostale SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Aeropostale
The threats in the SWOT Analysis of Aeropostale are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Aeropostale SWOT analysis.
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About Aeropostale
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Aeropostale Overview | |
---|---|
Parent Company |
R H Macy & Co |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
Aeropostale. Clothes gone global |
USP |
Creative and unique design. Less number of competitors |
Aeropostale STP | |
Segmentation |
Retailer of casual apparels and accessories |
Target Market |
14-to-17-year-old young women and young men, Recently, it has been targeting adults over the age of 18 as well. |
Positioning |
Brand for the teens |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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