Here is a detailed SWOT analysis of Hollister covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Hollister. The strengths of Hollister looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Hollister SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Hollister SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Hollister
The threats in the SWOT Analysis of Hollister are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hollister SWOT analysis.
About Hollister
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Hollister Overview | |
---|---|
Parent Company |
Abercrombie & Fitch Co. brand |
Category |
Apparel and Accessories |
Sector | |
Tagline/ Slogan |
1922 |
USP |
Complete lifestyle brand for teens |
Hollister STP | |
Segmentation |
Young fashion concious teens looking for vibrant apparel |
Target Market |
Young boys and girls from the upper middle class |
Positioning |
True American lifestyle brand |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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