Anna Sui SWOT Analysis
Here is a detailed SWOT analysis of Anna Sui covering strengths, weaknesses, opportunities and threats.
Anna Sui Strengths
- Stores in over 50 countries and are also widely distributed at leading department stores worldwide
- Nail color is the biggest strength as it offers variance in colors and is long-lasting
- Create their own brand (unique)
- Store design, store staff trained
- Product style combined with Western culture, and constantly push new opportunities
- The product range is extensive (Makeup, Skincare, perfumes, clothing,boutique)
Above are the strengths in the SWOT Analysis of Anna Sui. The strengths of Anna Sui looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Anna Sui Weaknesses
- High price as compared to some other brands
- Brand presence is limited compared to its competitors
These were the weaknesses in the Anna Sui SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Anna Sui Opportunities
- Asian market demand is high
- Present in 30 countries, and has more than 300 sales outlets
- German wella AG, signed a perfume Protocol (quality assurance)
- Cooperation with the South Korean mobile phone maker Samsung launched the Anna Sui style phone
Above we covered the opportunities in Anna Sui SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Anna Sui Threats
- The market of counterfeit/ fake imitation goods is increasing
- Brand does not have international visibility hence brand value might dilute
The threats in the SWOT Analysis of Anna Sui are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Anna Sui SWOT analysis.
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About Anna Sui
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Anna Sui Overview | |
|---|---|
| Parent Company |
Anna Sui Corporation |
| Category |
Apparel and Accessories |
| Sector | |
| Tagline/ Slogan |
Shine like a movie star with Anna sui |
| USP |
Unique Style & Packaging |
| Anna Sui STP | |
| Segmentation |
Cosmetics, fashion and perfumes |
| Target Market |
Fashion centric urban upper-middle class |
| Positioning |
Timeless designs and ability to transcend era with historical and culturally inspired collections |
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