7-Eleven SWOT Analysis
Here is a detailed SWOT analysis of 7-Eleven covering strengths, weaknesses, opportunities and threats.
Eleven Strengths
- Eleven is a well known brand across the globe and has more than 70000 stores across multiple countries including US, Canada, Asia, Europe, Australia etc.
- Eleven has more than 130,000 employee globally
- Eleven is known for its innovative private brands like Slurpee, big bite etc. which are very popular and define the brand
- The retail giants are known for their digital outlook with many innovative apps in their portfolio which delivers directly to customers
- Eleven is known for its successful franchise model and is seen as a benchmark in the industry
- It offers a wide variety of CPG and food products in its stores
- Eleven is known for its customer focus in all its vision and focus areas
- It invests heavily in support which help its stakeholders like customers, franchisee owners, employees to align with the vision which 7-eleven has
Above are the strengths in the SWOT Analysis of 7-Eleven. The strengths of 7-Eleven looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Eleven Weaknesses
- Eleven is a big brand in some of the geographies but in many it is still unknown despite its presence at one point in time e.g. UK
- Franchise model is good but it has its own issues and can act as deterrent in scaling operations across globe
- Some issues with the franchise model related to minimum wage payment has affected the brand image
These were the weaknesses in the 7-Eleven SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Eleven Opportunities
- Eleven is focusing heavily on digitization of their distribution and retail. This can help them open new avenues but they have to plan it well
- They can focus on new markets like India and other European markets to compete with likes of Target, Costco, Walmart etc.
- They can tie up with new age delivery apps to help them reach more customers
Above we covered the opportunities in 7-Eleven SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about 7-Eleven
Eleven Threats
- Competition is huge and can affect 7-Eleven's business
- As more and more retail chains are moving online, offline stores and franchise models can become an issue in future
- Different geographies have different retail giants and with consolidation happening at a faster pace, running a huge retail chain can be difficult
The threats in the SWOT Analysis of 7-Eleven are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the 7-Eleven SWOT analysis.
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About 7-Eleven
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| 7-Eleven Overview | |
|---|---|
| Parent Company |
Seven & i Holdings |
| Category |
Department Stores/Retail Chain |
| Sector | |
| Tagline/ Slogan |
Oh Thank Heaven for 7‑Eleven! |
| USP |
7-Eleven is a marketplace leader and a global brand |
| 7-Eleven STP | |
| Segmentation |
Retail Customers |
| Target Market |
Middle class and upper class individuals |
| Positioning |
One of the biggest convenience retail store chain which has all the products for its customers |
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