Lovable SWOT Analysis
Here is a detailed SWOT analysis of Lovable covering strengths, weaknesses, opportunities and threats.
Lovable Strengths
- Pioneer in Lingerie Industry in India
- Mid- Segment Market Leader in South Asia
- Constant Design Updating and Manufacturing Skills Improvement in its plants
- Good brand visibility and advertising through print ad and TVC campaigns
- Available through 1200 outlets and another brand “Daisy Dee” 550 retail outlets
Above are the strengths in the SWOT Analysis of Lovable. The strengths of Lovable looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Lovable Weaknesses
- Sustained investments in building Brand Image
- Limited global presence as compared to leading global brands
These were the weaknesses in the Lovable SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Lovable Opportunities
- Expand in Emerging markets and European & American amrkets
- Expanding product portfolio
- Expand the Service Line and provide for more innovative Services
- To get into organized retail and improve profit margins in countries like India
Above we covered the opportunities in Lovable SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Lovable Threats
- From new entrants which may offer innovative i.e. more personalized solutions to problems
- Intense competition from existing players
The threats in the SWOT Analysis of Lovable are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Lovable SWOT analysis.
About Lovable
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Lovable Overview | |
|---|---|
| Parent Company |
Lovable Lingerie Limited |
| Category |
Footwear and Apparel |
| Sector | |
| Tagline/ Slogan |
Fashion Lingerie; Pure Luxury; Love color |
| USP |
Fashionable and Comfortable |
| Lovable STP | |
| Segmentation |
Women of all age groups |
| Target Market |
Premium and Mid Segment women |
| Positioning |
Comfortably Fashionable |
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